They need to ask themselves, “How will jumping on this new trend provide more or new value to the people that buy or use my brand or product?”Īnd it is this approach of looking at providing value to the people that use Viber, that drove the launch of Viber Pay. It’s easy to get caught up in trends and what’s new and hip, but as these changes start to happen, I think that brands need to take a look first at value.

How does this affect your brand, and how are you coping with these looming digital changes? The pandemic has also sped up digital adoption in Asia-Pacific, accelerating several digital trends to the fore such as the cookieless race or XR tech, for instance. The goal should be to not only deliver campaigns that speak to and engage with consumers, but help to drive the way products are developed and the consumer experience is crafted.

New creative and media agency Cadian Studios debuts with strong drive to push storytelling boundariesīecause consumer behavior should drive marketing, marketing should be at the center of the conversation with the entire commercial organization to manage these changes.

Kandama makes Ifugao weaves more accessible and future-proof with upcoming NFT collection.

WhiteGrey Positive teams up with Sheldrick Wildlife Trust to protect the African elephant with data.Greene King launches first-ever craft beers by paying homage to centuries of heritage with House337.Gokongwei Group launches GoTyme Bank with SG’s Tyme Group for better financial solutions for Filipinos.Understanding the ‘ghosting’ trend in dating among Singaporeans through Bumble’s latest study.EU opens the gateway to higher education with the first hybrid European Higher Education Fair.Xsolla expands global reach with Alipay partnership, a web shop, an NFT checkout, and more.Queer horror films and series you need to queue up for your Halloween weekend marathon.This week’s best ads: KFC’s answer to overthinking, Mastercard’s tribute to black-owned businesses, and Sassa Gurl butts heads with ‘kontrabidas’.

What is rakuten viber